Convergence-
The coming together of multimedia digital technologies allowing words, video, graphics and animation to be linked and routed together via broadband to create two way communications.
The idea to produce, distribute and share.
Synergy-
Similar to convergence but used to describe how companies can pool their resources and exploit products in different markets.
Insitiution-
Refers to the companies volves an understanding and organisations that provide media content and involves an understanding of media as business.
Audience-
This refers to the way in which people engage with the media. The new digital media: convergence, user created content and social networking have transformed the audience from a traditional 'mass' into a 'fragmented' definition.
Production-
Recording music.
Distribution-
Promoting music and getting it into shops on the radio and downloaded for payment.
Consumption-
People buying CD'S, downloading music, paying for live concert tickets and purchasing related products.
Vertical Integration-
Where are media company profits from all aspects of production, distribution and consumption.
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